Delivering results driven sales performance improvement
We use experience and insight to develop sales professionals at all levels to achieve higher levels of success
Training
Delivering strategic and tactical training
Coaching
Using a pragmatic coaching approach
Consulting
Driving best practice in organisations
By consultants for clients
Brindis is a specialist sales performance consultancy run by consultants for clients. By having direct interaction with stakeholders we are better able to deliver required outcomes more effectively.
We are all about ‘performance enhancement’ for the people we work with and all over the world Brindis has worked with clients to improve the results of both individuals and teams.
‘If you always do what you’ve always done, you always get what you’ve always got’.
By identifying the things to change to achieve maximum impact Brindis can help deliver the outcomes desired by sales people, managers and the organisation in general.
Helping you improve results
Results are achieved through a variety of interventions including training, coaching and consulting. By working to understand what will make a difference, Brindis can generate ‘applied insight’ and ensure that all stakeholders in the development process receive a return on their investment.
Our projects & experience
Having executed projects in over 30 countries and in a variety of industries Brindis has an enviable track record of success with a huge number of sales professionals now experiencing greater success through improved performance.
We are proud to work with experienced consultants and selected companies that share the same philosophy – which is to help our client’s business succeed.
The people behind Brindis
Founder and Principal Consultant: Fred Copestake
Brindis was formed in response to an opportunity with a global brewer to establish training and development capabilities for the EMEA market.
Since then Brindis has expanded horizons to work with a broader commercial focus.
As the scope of the business has widened so has geographical spread with activity now having taken place in over 35 countries across EMEA, the Americas and APAC. Brindis can therefore boast true international experience.
A wealth of sales expertise.
We use a team of top Sales Consultants and Trainers with experience across many industries, different types of businesses and geographies.
Key to success are the Lead Consultants who bring a wealth of knowledge to projects and a focus on delivering value in all they do.
Everyone involved with Brindis shares the philosophy that we work for the benefit of our clients and that objectives should be aligned to deliver the results that matter.
Latest blog posts
Don’t Meet!
Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Fred - Welcome to this episode in the Don't series where we are going to discuss ‘Don’t...
Don’t Overdeliver!
Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Clare: Great to see you again Fred. Todays DON’T for salespeople is ‘Don't...
Don’t Make Friends!
Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Clare: Nice to see you again Fred. The next DON’T is ‘Don't Make Friends’. This is one...
Don’t Gift!
Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Clare: Hi there. Fred. Nice to see you again. Today's DON’T is ‘Don't Gift’. So don't...
My Why – Fred Copestake
My name is Fred Copestake founder of Brindis a sales training consultancy. I work with people in complex B2B sales to help develop a more modern collaborative approach. Over the last 22 years, I've travelled around the world 14 times, I’ve visited 36 countries and...
Don’t Be Persistent!
Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Clare Welcome back. In today's Don't Series offering, we're talking about ‘Don’t Be...
Don’t Cold Call!
Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Fred: In this episode, we're going to talk about Don’t Cold Call and that's one that...
Don’t Present!
Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Fred: So, in this episode of the Don't Series, we're looking at Don't Present, and this is...
Why have I given my job to a robot?
Interesting question. It was something I was actually asked recently by a journalist from a leading Sunday newspaper. She was interested because she was wondering whether I was actually dehumanising what's quite an important human role in the area of learning and...
Collaborative Selling – 35 ideas for a modern approach to sales success
I was recently asked to speak to a group about the future of sales and what is needed for success now and in the future. Here is a summary of what I shared (35 ideas in 25 minutes): My name is Fred Copestake. I am founder of Brindis a sales training consultancy. Over...
Future of Selling – move over Virtual, here comes Hybrid
Sounds like quite a brash statement. It is, and probably one that people would want to challenge me on. Which would be fair because I'm not really saying that virtual selling is over, finished, done and dusted. I'm saying that we should consider where it fits in to...
Augmenting the human – how salespeople can use technology to help themselves
On a recent podcast, I interviewed Alexander Low about the use of technology in sales. He has a great attitude, which I share, that technology is there to assist salespeople in having more conversations. Some organisations may invest heavily on their ‘tech stack’...