Delivering results driven sales performance improvement
We use experience and insight to develop sales professionals at all levels to achieve higher levels of success
Training
Delivering strategic and tactical training
Coaching
Using a pragmatic coaching approach
Consulting
Driving best practice in organisations
By consultants for clients
Brindis is a specialist sales performance consultancy run by consultants for clients. By having direct interaction with stakeholders we are better able to deliver required outcomes more effectively.
We are all about ‘performance enhancement’ for the people we work with and all over the world Brindis has worked with clients to improve the results of both individuals and teams.
‘If you always do what you’ve always done, you always get what you’ve always got’.
By identifying the things to change to achieve maximum impact Brindis can help deliver the outcomes desired by sales people, managers and the organisation in general.
Helping you improve results
Results are achieved through a variety of interventions including training, coaching and consulting. By working to understand what will make a difference, Brindis can generate ‘applied insight’ and ensure that all stakeholders in the development process receive a return on their investment.
Our projects & experience
Having executed projects in over 30 countries and in a variety of industries Brindis has an enviable track record of success with a huge number of sales professionals now experiencing greater success through improved performance.
We are proud to work with experienced consultants and selected companies that share the same philosophy – which is to help our client’s business succeed.
The people behind Brindis
Founder and Principal Consultant: Fred Copestake
Brindis was formed in response to an opportunity with a global brewer to establish training and development capabilities for the EMEA market.
Since then Brindis has expanded horizons to work with a broader commercial focus.
As the scope of the business has widened so has geographical spread with activity now having taken place in over 35 countries across EMEA, the Americas and APAC. Brindis can therefore boast true international experience.
A wealth of sales expertise.
We use a team of top Sales Consultants and Trainers with experience across many industries, different types of businesses and geographies.
Key to success are the Lead Consultants who bring a wealth of knowledge to projects and a focus on delivering value in all they do.
Everyone involved with Brindis shares the philosophy that we work for the benefit of our clients and that objectives should be aligned to deliver the results that matter.
Latest blog posts
Can sales opportunities be genuinely created…
… or are they just discovered? Recently I had the privilege to attend a session with the objective of exploring this very question, the conclusion of which I found to be very interesting indeed. Led by Phill McGowan, a serial entrepreneur now also undertaking a Phd at...
Back to School for Sales Professionals
Back to School for Sales Professionals - Adapting to Selling in the New Normal Overview The world has changed, and sales professionals need to adapt to be relevant in the ‘new normal’. We are in one of the most challenging times most salespeople will have ever faced....
Appealing to Emotions
Extract from the book 'Selling Through Partnering Skills - A modern approach to winning business' by Fred Copestake Table stakes or winning bets? One of the best birthday presents I have received was a subscription to Harvard Business Review (another was a cowboy...
Sales is Changing
The Changing World of Selling Brave New World I am not saying that the world of sales is dystopian, like that of Aldous Huxley’s ‘World State’, but we have seen and continue to see major advancements. In this chapter we will look at some of those changes and define a...
Why Virtual Training Works For All Sales Professionals
Do salespeople like training? Well it depends. It depends quite a lot on their growth mindset. Those with a fixed mindset, who believe their talents are innate gifts and cannot be improved tend to like it less than those who believe their talents can be developed...
The 4Cs of Crisis Selling
For a start ‘Keep Calm and Carry On’ is probably the worst advice to give! We are in one of the most challenging times most salespeople will have ever faced. As such it not ‘business as usual’ and to try to address it in the same way as normal by just throwing in a...
Selling in a Crisis
'Keep Calm and Carry On' - probably the worst advice to give! We are in one of the most challenging times most salespeople will have ever faced. It is not ‘business as usual’ and to try to address it as such but just using video conferencing technology is a mistake....
Maximising the Opportunities of Remote Selling
Introduction Whether through choice or as a result of isolation salespeople are spending less time face to face with customers. However this does not have be a negative and indeed the top professional will turn it to their advantage by using the opportunity to do...
Introduction to Coaching
Overview For every manager, the need to get people to perform at the peak of their ability seems a vital but impossible mission. From our work in developing tea;ms and organisations we know that great coaching differentiates high performing teams from the average...
The Pixar Pitch
In his book ‘To Sell is Human’ Daniel Pink identifies six modern new ways of pitching including - The One Word Pitch (based on concept championed by advertising guru Maurice Saatchi) - The Question Pitch (we have already discussed the power of questions) - The Rhyming...
Introduction to Emotional Intelligence
What is it all about? Emotional Intelligence (EQ or EI) is a term created by two researchers – Peter Salavoy and John Mayer – and popularized by Dan Goleman in his 1996 book of the same name. EI is defined as the ability to: - Recognise, understand and manage our own...
Bosca the Bull and Tilly the Cat
By Fred Copestake We have got a new member of the household – Bosca the bull. OK, he is not real bull, he is a footstool. However, we have personified him and given him the name Bosca as this is my Spanish family name and he was purchased as a memento of the sale of...