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Delivering results driven sales performance improvement

We use experience and insight to develop sales professionals at all levels to achieve higher levels of success

Training

Delivering strategic and tactical training

Coaching

Using a pragmatic coaching approach

Consulting

Driving best practice in organisations

By consultants for clients

Brindis is a specialist sales performance consultancy run by consultants for clients. By having direct interaction with stakeholders we are better able to deliver required outcomes more effectively.

We are all about ‘performance enhancement’ for the people we work with and all over the world Brindis has worked with clients to improve the results of both individuals and teams.

‘If you always do what you’ve always done, you always get what you’ve always got’.

By identifying the things to change to achieve maximum impact Brindis can help deliver the outcomes desired by sales people, managers and the organisation in general.

Helping you improve results

Results are achieved through a variety of interventions including training, coaching and consulting. By working to understand what will make a difference, Brindis can generate ‘applied insight’ and ensure that all stakeholders in the development process receive a return on their investment.

79% of sales leaders say a leading driver of hitting new targets is improving the productivity of existing sales people.

Salesforce

81% of companies say productivity would improve with better process, skills, or competency training.

SpringCM

High-performing sales organisations are twice as likely to provide ongoing training as low-performing ones.

SiriusDecisions

According to Forbes magazine, 55% of salespeople lack basic sales skills.

According to a recent report by a leading US Telecoms company the best sales training will improve the performance of an individual on average by 20%.

82% of B2B decision-makers think sales reps are unprepared.

Blender

A study of 540 companies shows that continuous investments in training and reinforcement result in over 50% higher net sales per employee and nearly 40% higher gross profits per employee

High-performing companies are twice as likely to provide their sales teams with ongoing training.

Highspot

79% of business buyers want their sales reps to be trusted advisors who add value. Customers want consultants, not ‘old-style sales pros’.

Salesforce

Our projects & experience

Having executed projects in over 30 countries and in a variety of industries Brindis has an enviable track record of success with a huge number of sales professionals now experiencing greater success through improved performance.

We are proud to work with experienced consultants and selected companies that share the same philosophy – which is to help our client’s business succeed.

The people behind Brindis

Founder and Principal Consultant: Fred Copestake
Brindis was formed in response to an opportunity with a global brewer to establish training and development capabilities for the EMEA market.

Since then Brindis has expanded horizons to work with a broader commercial focus.

As the scope of the business has widened so has geographical spread with activity now having taken place in over 35 countries across EMEA, the Americas and APAC. Brindis can therefore boast true international experience.

A wealth of sales expertise.
We use a team of top Sales Consultants and Trainers with experience across many industries, different types of businesses and geographies.

Key to success are the Lead Consultants who bring a wealth of knowledge to projects and a focus on delivering value in all they do.

Everyone involved with Brindis shares the philosophy that we work for the benefit of our clients and that objectives should be aligned to deliver the results that matter.

Latest blog posts

Don’t Cold Call!

Don’t Cold Call!

Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Fred:     In this episode, we're going to talk about Don’t Cold Call and that's one that...

Don’t Present!

Don’t Present!

Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Fred:  So, in this episode of the Don't Series, we're looking at Don't Present, and this is...

Why have I given my job to a robot?

Why have I given my job to a robot?

Interesting question. It was something I was actually asked recently by a journalist from a leading Sunday newspaper. She was interested because she was wondering whether I was actually dehumanising what's quite an important human role in the area of learning and...

Future of Selling – move over Virtual, here comes Hybrid

Future of Selling – move over Virtual, here comes Hybrid

Sounds like quite a brash statement. It is, and probably one that people would want to challenge me on. Which would be fair because I'm not really saying that virtual selling is over, finished, done and dusted. I'm saying that we should consider where it fits in to...

Grrrr! I’m a tiger…

Grrrr! I’m a tiger…

Growled in front of the mirror, hands as claws; this would be how Gareth Cheeseman, the stereotypical salesman alter ego of comedian Steve Coogan would prepare for a day selling. Nonsense? Psychological hocus pocus? Or could there be some benefit from indulging in...

Five ‘not new’ ways to sell in difficult times

Five ‘not new’ ways to sell in difficult times

Selling in the current climate is arguably more difficult than ever before. But it doesn’t need ‘brand new’ ways of working to be effective. I want to share five ‘not new’ ways to sell in difficult times. I will look at these from a chronological point of view,...

Millennials are selling you short

Millennials are selling you short

On a recent podcast I interviewed a director of sales enablement and we started talking about ‘Future Orientation’, one of the elements of partnering skills (PQ). I was surprised when he told me that he thought that millennials tend to have quite a short future...

Business partnerships? It’s only words…

Business partnerships? It’s only words…

‘Its only words’ sang the Bee Gees and quite often when we hear companies talk about partnerships that really is all it is - words.  But ‘it doesn’t have to be like that’ (Erasure sang that one pop-pickers). The word and concept can be thrown around like confetti but...

Salespeople should tell not ask

Salespeople should tell not ask

What Fred, have you lost your mind!?! You've been telling us for ages, that it is always ‘ask before tell’ or that ‘prescription without diagnosis is malpractice’. What are you talking about now? What I'm talking about is that in difficult times, asking customers...

Salespeople should ‘prime’ customers for VUCA… now!

Salespeople should ‘prime’ customers for VUCA… now!

We are in one of the most challenging times that most salespeople will have ever faced. As such it is not ‘business as usual’ and to try to address it in the same way as before is a mistake. The sales landscape is changing and as this environment is different, and...