Delivering results driven sales performance improvement
We use experience and insight to develop sales professionals at all levels to achieve higher levels of success
Training
Delivering strategic and tactical training
Coaching
Using a pragmatic coaching approach
Consulting
Driving best practice in organisations
By consultants for clients
Brindis is a specialist sales performance consultancy run by consultants for clients. By having direct interaction with stakeholders we are better able to deliver required outcomes more effectively.
We are all about ‘performance enhancement’ for the people we work with and all over the world Brindis has worked with clients to improve the results of both individuals and teams.
‘If you always do what you’ve always done, you always get what you’ve always got’.
By identifying the things to change to achieve maximum impact Brindis can help deliver the outcomes desired by sales people, managers and the organisation in general.
Helping you improve results
Results are achieved through a variety of interventions including training, coaching and consulting. By working to understand what will make a difference, Brindis can generate ‘applied insight’ and ensure that all stakeholders in the development process receive a return on their investment.
Our projects & experience
Having executed projects in over 30 countries and in a variety of industries Brindis has an enviable track record of success with a huge number of sales professionals now experiencing greater success through improved performance.
We are proud to work with experienced consultants and selected companies that share the same philosophy – which is to help our client’s business succeed.
The people behind Brindis
Founder and Principal Consultant: Fred Copestake
Brindis was formed in response to an opportunity with a global brewer to establish training and development capabilities for the EMEA market.
Since then Brindis has expanded horizons to work with a broader commercial focus.
As the scope of the business has widened so has geographical spread with activity now having taken place in over 35 countries across EMEA, the Americas and APAC. Brindis can therefore boast true international experience.
A wealth of sales expertise.
We use a team of top Sales Consultants and Trainers with experience across many industries, different types of businesses and geographies.
Key to success are the Lead Consultants who bring a wealth of knowledge to projects and a focus on delivering value in all they do.
Everyone involved with Brindis shares the philosophy that we work for the benefit of our clients and that objectives should be aligned to deliver the results that matter.
Latest blog posts
Collaborative Selling – 35 ideas for a modern approach to sales success
I was recently asked to speak to a group about the future of sales and what is needed for success now and in the future. Here is a summary of what I shared (35 ideas in 25 minutes): My name is Fred Copestake. I am founder of Brindis a sales training consultancy. Over...
Future of Selling – move over Virtual, here comes Hybrid
Sounds like quite a brash statement. It is, and probably one that people would want to challenge me on. Which would be fair because I'm not really saying that virtual selling is over, finished, done and dusted. I'm saying that we should consider where it fits in to...
Augmenting the human – how salespeople can use technology to help themselves
On a recent podcast, I interviewed Alexander Low about the use of technology in sales. He has a great attitude, which I share, that technology is there to assist salespeople in having more conversations. Some organisations may invest heavily on their ‘tech stack’...
Grrrr! I’m a tiger…
Growled in front of the mirror, hands as claws; this would be how Gareth Cheeseman, the stereotypical salesman alter ego of comedian Steve Coogan would prepare for a day selling. Nonsense? Psychological hocus pocus? Or could there be some benefit from indulging in...
Five ‘not new’ ways to sell in difficult times
Selling in the current climate is arguably more difficult than ever before. But it doesn’t need ‘brand new’ ways of working to be effective. I want to share five ‘not new’ ways to sell in difficult times. I will look at these from a chronological point of view,...
Millennials are selling you short
On a recent podcast I interviewed a director of sales enablement and we started talking about ‘Future Orientation’, one of the elements of partnering skills (PQ). I was surprised when he told me that he thought that millennials tend to have quite a short future...
Business partnerships? It’s only words…
‘Its only words’ sang the Bee Gees and quite often when we hear companies talk about partnerships that really is all it is - words. But ‘it doesn’t have to be like that’ (Erasure sang that one pop-pickers). The word and concept can be thrown around like confetti but...
Salespeople should tell not ask
What Fred, have you lost your mind!?! You've been telling us for ages, that it is always ‘ask before tell’ or that ‘prescription without diagnosis is malpractice’. What are you talking about now? What I'm talking about is that in difficult times, asking customers...
Salespeople should ‘prime’ customers for VUCA… now!
We are in one of the most challenging times that most salespeople will have ever faced. As such it is not ‘business as usual’ and to try to address it in the same way as before is a mistake. The sales landscape is changing and as this environment is different, and...
Six tips to improve your sales by using partnering skills
Selling is evolving and we are in a time when it is more collaborative and customer focused than ever before. Here are some ways to develop a more modern approach. Develop trust, do what you say you are going to do know your stuff, and have people feel safe in the...
So called ‘sales partnerships’ aren’t a laughing matter
The funniest thing about watching comedians on TV with my wife is that she doesn't find them funny. The funniest bit is actually when she she sighs "Oh no, not more so called comedians". And I can't help but think the same when I see organisations refer to their ‘so...
What is ‘Sales PQ’ and why should you care?
The simple answer is you should care if you care about your customers and care about hitting your sales target. So let's break it down... Partnering intelligence (PQ) is a measure of how well individuals build relationships and cultivate trust while accomplishing...