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Delivering results driven sales performance improvement

We use experience and insight to develop sales professionals at all levels to achieve higher levels of success


Delivering strategic and tactical training


Using a pragmatic coaching approach


Driving best practice in organisations

By consultants for clients

Brindis is a specialist sales performance consultancy run by consultants for clients. By having direct interaction with stakeholders we are better able to deliver required outcomes more effectively.

We are all about ‘performance enhancement’ for the people we work with and all over the world Brindis has worked with clients to improve the results of both individuals and teams.

‘If you always do what you’ve always done, you always get what you’ve always got’.

By identifying the things to change to achieve maximum impact Brindis can help deliver the outcomes desired by sales people, managers and the organisation in general.

Helping you improve results

Results are achieved through a variety of interventions including training, coaching and consulting. By working to understand what will make a difference, Brindis can generate ‘applied insight’ and ensure that all stakeholders in the development process receive a return on their investment.

79% of sales leaders say a leading driver of hitting new targets is improving the productivity of existing sales people.


81% of companies say productivity would improve with better process, skills, or competency training.


High-performing sales organisations are twice as likely to provide ongoing training as low-performing ones.


According to Forbes magazine, 55% of salespeople lack basic sales skills.

According to a recent report by a leading US Telecoms company the best sales training will improve the performance of an individual on average by 20%.

82% of B2B decision-makers think sales reps are unprepared.


A study of 540 companies shows that continuous investments in training and reinforcement result in over 50% higher net sales per employee and nearly 40% higher gross profits per employee

High-performing companies are twice as likely to provide their sales teams with ongoing training.


79% of business buyers want their sales reps to be trusted advisors who add value. Customers want consultants, not ‘old-style sales pros’.


Our projects & experience

Having executed projects in over 30 countries and in a variety of industries Brindis has an enviable track record of success with a huge number of sales professionals now experiencing greater success through improved performance.

We are proud to work with experienced consultants and selected companies that share the same philosophy – which is to help our client’s business succeed.

The people behind Brindis

Founder and Principal Consultant: Fred Copestake
Brindis was formed in response to an opportunity with a global brewer to establish training and development capabilities for the EMEA market.

Since then Brindis has expanded horizons to work with a broader commercial focus.

As the scope of the business has widened so has geographical spread with activity now having taken place in over 35 countries across EMEA, the Americas and APAC. Brindis can therefore boast true international experience.

A wealth of sales expertise.
We use a team of top Sales Consultants and Trainers with experience across many industries, different types of businesses and geographies.

Key to success are the Lead Consultants who bring a wealth of knowledge to projects and a focus on delivering value in all they do.

Everyone involved with Brindis shares the philosophy that we work for the benefit of our clients and that objectives should be aligned to deliver the results that matter.

Latest blog posts

Bosca the Bull and Tilly the Cat

Bosca the Bull and Tilly the Cat

By Fred Copestake We have got a new member of the household – Bosca the bull. OK, he is not real bull, he is a footstool. However, we have personified him and given him the name Bosca as this is my Spanish family name and he was purchased as a memento of the sale of...

Best Intent Versus Best Outcome

Best Intent Versus Best Outcome

By Fred Copestake A funny thing happened in the gym this morning. A fellow user having completed his set of chest flies dropped the weights to the side of the bench. Unfortunately, his glasses were there and he broke off one of the arms. I pointed this out so that he...

Think Differently

Think Differently

By Fred Copestake This photo was taken at the entrance to a hotel nightclub in Amman, Jordan. I was just passing (honest) but it caught my attention and did indeed make me think. I have written previously about trying to take another person’s perspective (Please Don’t...

Please Don’t Force Christmas on Me

Please Don’t Force Christmas on Me

By Fred Copestake I don’t like Christmas. There, said it. There’s no specific reason, it’s just not my thing, a personal choice. Yet say this to most people and they either don’t believe you, tell you why you do (I don’t) or immediately start to try to ‘cure’ you…...

Have I Got News For You, Apprentice – It’s NOT Negotiation!

Have I Got News For You, Apprentice – It’s NOT Negotiation!

OK, so it’s easy enough to take cheap shots at the delusional wannabes on The Apprentice, but when respected business people, honoured for their commercial prowess, keep referring to the practices seen regularly on the ‘shopping list task’ as negotiation it is more...

Spooktacular… really? Is that the best you can do?

Spooktacular… really? Is that the best you can do?

It’s not exactly novel is it? It’s an example of laziness masquerading as creativity. At this time of year it’s not difficult to come across any number of things that all of a sudden become ‘spooktacular’ as if this quasi-zany addition is going to make is it...

People Do NOT Buy From People

People Do NOT Buy From People

This tired old maxim is often trotted out by salespeople, particularly those who place great weight in the relationship building part of the job. It is clearly not true as many transactions can be made online or require very little human interaction to be...

Performance Enhancement can’t be all that bad!

Performance Enhancement can’t be all that bad!

At the moment ‘Performance Enhancement’ is considered an ugly phrase, particularly when associated with EPO’s, THG’s and other steroids and the like. But the world of business is not governed by such rules. As long as remaining ethical, it would be short-sighted,...

Why Salespeople Need Partnering Skills

Why Salespeople Need Partnering Skills

Strategic alliances are in the news every day. And why not? Partnering is a fast way to reach new markets, tap into new talent, and generate new ideas and offerings. The cost is lower than building or buying, and less risky, too. Unsurprisingly many sales scenarios...