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Delivering results driven sales performance improvement

We use experience and insight to develop sales professionals at all levels to achieve higher levels of success

Training

Delivering strategic and tactical training

Coaching

Using a pragmatic coaching approach

Consulting

Driving best practice in organisations

By consultants for clients

Brindis is a specialist sales performance consultancy run by consultants for clients. By having direct interaction with stakeholders we are better able to deliver required outcomes more effectively.

We are all about ‘performance enhancement’ for the people we work with and all over the world Brindis has worked with clients to improve the results of both individuals and teams.

‘If you always do what you’ve always done, you always get what you’ve always got’.

By identifying the things to change to achieve maximum impact Brindis can help deliver the outcomes desired by sales people, managers and the organisation in general.

Helping you improve results

Results are achieved through a variety of interventions including training, coaching and consulting. By working to understand what will make a difference, Brindis can generate ‘applied insight’ and ensure that all stakeholders in the development process receive a return on their investment.

79% of sales leaders say a leading driver of hitting new targets is improving the productivity of existing sales people.

Salesforce

81% of companies say productivity would improve with better process, skills, or competency training.

SpringCM

High-performing sales organisations are twice as likely to provide ongoing training as low-performing ones.

SiriusDecisions

According to Forbes magazine, 55% of salespeople lack basic sales skills.

According to a recent report by a leading US Telecoms company the best sales training will improve the performance of an individual on average by 20%.

82% of B2B decision-makers think sales reps are unprepared.

Blender

A study of 540 companies shows that continuous investments in training and reinforcement result in over 50% higher net sales per employee and nearly 40% higher gross profits per employee

High-performing companies are twice as likely to provide their sales teams with ongoing training.

Highspot

79% of business buyers want their sales reps to be trusted advisors who add value. Customers want consultants, not ‘old-style sales pros’.

Salesforce

Our projects & experience

Having executed projects in over 30 countries and in a variety of industries Brindis has an enviable track record of success with a huge number of sales professionals now experiencing greater success through improved performance.

We are proud to work with experienced consultants and selected companies that share the same philosophy – which is to help our client’s business succeed.

The people behind Brindis

Founder and Principal Consultant: Fred Copestake
Brindis was formed in response to an opportunity with a global brewer to establish training and development capabilities for the EMEA market.

Since then Brindis has expanded horizons to work with a broader commercial focus.

As the scope of the business has widened so has geographical spread with activity now having taken place in over 35 countries across EMEA, the Americas and APAC. Brindis can therefore boast true international experience.

A wealth of sales expertise.
We use a team of top Sales Consultants and Trainers with experience across many industries, different types of businesses and geographies.

Key to success are the Lead Consultants who bring a wealth of knowledge to projects and a focus on delivering value in all they do.

Everyone involved with Brindis shares the philosophy that we work for the benefit of our clients and that objectives should be aligned to deliver the results that matter.

Latest blog posts

Selling IT: Understanding the role of the IT Director

How to be successful selling IT Practical advice for salespeople selling IT based on conversations between experienced sales training consultant Fred Copestake and IT Director Scott Wilson-Benner Fred:   Welcome to this special episode of the Selling Through...

What are the challenges of modern selling?

The challenges Over the last 22 years, I've been around the world 14 times, and I've worked in 36 countries with over 10,000 salespeople. And what I've seen particularly more recently is that the challenges that salespeople face fall into three main categories. The...

Don’t Sell!

Don’t Sell!

Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Fred - So here we are again, discussing ‘Don’ts’ . And this is one that you brought to the...

Selling is easy

Or is it? I recently interviewed Marcus Cauchi for a podcast and his response to one of my questions about what a professional B2B salesperson is trying to achieve really stuck with me. I think it is worth sharing to allow those who really care about what they do to...

Don’t Meet!

Don’t Meet!

Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Fred - Welcome to this episode in the Don't series where we are going to discuss ‘Don’t...

Don’t Overdeliver!

Don’t Overdeliver!

Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Clare:    Great to see you again Fred.  Todays DON’T for salespeople is ‘Don't...

Don’t Make Friends!

Don’t Make Friends!

Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Clare:    Nice to see you again Fred.  The next DON’T is ‘Don't Make Friends’.  This is one...

Don’t Gift!

Don’t Gift!

Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Clare:    Hi there. Fred. Nice to see you again. Today's DON’T is ‘Don't Gift’. So don't...

My Why – Fred Copestake

My Why – Fred Copestake

My name is Fred Copestake founder of Brindis a sales training consultancy. I work with people in complex B2B sales to help develop a more modern collaborative approach. Over the last 22 years, I've travelled around the world 14 times, I’ve visited 36 countries and...

Don’t Be Persistent!

Don’t Be Persistent!

Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Clare     Welcome back. In today's Don't Series offering, we're talking about ‘Don’t Be...

Don’t Cold Call!

Don’t Cold Call!

Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Fred:     In this episode, we're going to talk about Don’t Cold Call and that's one that...

Don’t Present!

Don’t Present!

Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Fred:  So, in this episode of the Don't Series, we're looking at Don't Present, and this is...