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Selling IT: Understanding the role of the IT Director

Selling IT: Understanding the role of the IT Director How to be successful selling IT Practical advice for salespeople selling IT based on conversations between experienced sales training consultant Fred Copestake and IT Director Scott Wilson-Benner Fred:   Welcome to...

What are the challenges of modern selling?

What are the challenges of modern selling? The challenges Over the last 22 years, I’ve been around the world 14 times, and I’ve worked in 36 countries with over 10,000 salespeople. And what I’ve seen particularly more recently is that the challenges...
Don’t Sell!

Don’t Sell!

Don’t Sell! Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Fred – So here we are again, discussing ‘Don’ts’ . And this is one...

Selling is easy

Selling is easy Or is it? I recently interviewed Marcus Cauchi for a podcast and his response to one of my questions about what a professional B2B salesperson is trying to achieve really stuck with me. I think it is worth sharing to allow those who really care about...
Don’t Sell!

Don’t Meet!

Don’t Meet! Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Fred – Welcome to this episode in the Don’t series where we...
Don’t Sell!

Don’t Overdeliver!

Don’t Overdeliver! Why what you think works does not… and what to do instead Practical sales advice based on conversations between experienced training consultants Fred Copestake and Clare O’Shea Clare:    Great to see you again Fred.  Todays DON’T for...