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Appealing to Emotions

Appealing to Emotions

Appealing to Emotions Extract from the book ‘Selling Through Partnering Skills – A modern approach to winning business’ by Fred Copestake Table stakes or winning bets? One of the best birthday presents I have received was a subscription to Harvard...
Appealing to Emotions

Sales is Changing

Sales is Changing The Changing World of Selling Brave New World I am not saying that the world of sales is dystopian, like that of Aldous Huxley’s ‘World State’, but we have seen and continue to see major advancements. In this chapter we will look at some of those...
The 4Cs of Crisis Selling

The 4Cs of Crisis Selling

The 4Cs of Crisis Selling For a start ‘Keep Calm and Carry On’ is probably the worst advice to give! We are in one of the most challenging times most salespeople will have ever faced. As such it not ‘business as usual’ and to try to address it in the same way as...
Selling in a Crisis

Selling in a Crisis

Selling in a Crisis ‘Keep Calm and Carry On’ – probably the worst advice to give!  We are in one of the most challenging times most salespeople will have ever faced. It is not ‘business as usual’ and to try to address it as such but just using video...