Founder & Principal Consultant
Fred Copestake
Background
Fred is Founder and Principal Consultant at Brindis.
He is an experienced consultant specialising in the field of sales, leadership and performance. His unique style allows him to release the potential from his clients through the ability to understand context and generate insight as well as stimulate and encourage active participation.
Fred has worked in more than 35 countries delivering projects that range from implementing a European academy for a leading beer brand, developing sales skills in the Middle East for global healthcare companies, and introducing account development and sales leadership models in Latin America and Europe for IT and engineering multinationals.
Always focusing on the desired outcomes, Fred’s approach sees him work with his clients to discover new and more powerful ways of how they can do business, build mutually beneficial relationships with their customers and increase revenue.
He is author of the book Selling Through Partnering Skills
History
On leaving The University of Birmingham in 1993 with an honours degree in Commerce and Spanish (including a year at ICADE, Universidad Pontifice Comillas, Madrid) Fred worked for the IMI Group, moving through various roles including Product Manager to become European Business Development Manager.
In 1999 Fred joined Structured Training, one the UK’s leading providers of sales, management, leadership and coaching solutions. He designed and delivered a number of ‘open’ and ‘in-company’ training courses as well undertaking strategic consulting work with sister company SalesPathways.
Since 2004 Fred has worked as an independent training consultant. A major project undertaken between 2005-2010 was the planning and implementing of the ‘Corona Academy’. Working with Grupo Modelo the Mexican brewer of Corona Extra, he oversaw training and other development initiatives for their distributors. These were run at the European HQ in Brussels and in specific EMEA market countries. As well as providing training services, Fred also offered sales support and assisted as in winning of new business.
Today
In recent years Fred’s work has concentrated on broader commercial development with a variety of organisations. This has provided the opportunity to apply his wide experience to business development, training design / delivery, and performance improvement roles. At all times he seeks to be practical and concentrates on the outcomes that will deliver the commercial results required.
Fred has extensive international experience having worked in over 35 countries, speaks fluent Spanish, conversational French and is an NLP Practitioner. He is comfortable working at all levels of an organisation, from delivering tactical training for new starters through to more strategic interventions and coaching support for more senior members.
He has written the book Selling Through Partnering Skills which uses the innovative VALUE framework to use Partnering Intelligence (sometimes know as PQ) with more traditional sales methodologies to create a modern approach to winning business.
Selling Through Partnering Skills
About the book
The world of business is in constant change and the world of sales is evolving to keep up.
From the days of the power close through to solution and insight selling serious sales professionals constantly seek ways to improve. The modern sales person has a host of sales models to help them which this book sorts into Classic, Consultative, Value-Based and Enterprise selling.
Partnering Intelligence or ‘PQ’ is a means of understanding competence in using the system of behaviours that creates healthy, thriving relationships. Partnering skills can be measured and learned. Combine these with defined processes for implementing and guiding sales, and you have a repeatable formula for success.
Selling Through Partnering Skills uses the innovative VALUE Framework to bring these key elements together. In doing so it helps build the skillset required in today’s commercial environment. With an improved mindset and associated techniques sales people are now able to engage customers with a new finesse that can drive longer, stronger relationships.
If winning business is a prime concern, then this is the book for you.
