Back to School for Sales Professionals

Back to School for Sales Professionals
– Adapting to Selling in the New Normal
Overview
The world has changed, and sales professionals need to adapt to be relevant in the ‘new normal’.
We are in one of the most challenging times most salespeople will have ever faced. As such it’s not ‘business as usual’ and to try to address it in the same way as normal by just throwing in a bit of video conferencing technology, firing off emails or swamping social media would be a mistake.
The degree of change can be likened to making the transition to ‘big school’. A potentially difficult time but one made easier by understanding and preparation. This session equips salespeople to quickly rise to ‘top of the class’
Key elements
New skillset
Like being the new boy/girl – selling in the new normal will require new skills or an adaptation of those traditionally used
New behaviours
Like learning the new school rules – how customers and colleagues react to change will determine a new way of working
New challenges
Like putting on the new uniform – making the right impression to new and existing customers will alter as drivers and priorities change
New media
Like working in a new classroom – using new tools and technology, whether by necessity or design, will become part of the new way salespeople need to operate
New opportunities
Like realising now is the time to grow – selling is shifting more than ever towards a more collaborative approach and those professionals that can make the shift have a real opportunity to shine
Content
(Designed to be run in a virtual classroom)
Introduction
Using the tech
Session overview
Personal objectives
Understanding Change
Moving along the change curve
Individual reactions
Recognising customers
The New Sales Professional
Defining ASK Factors
Conducting a self-audit
Useful Thinking
VUCA
– Volatility, Uncertainty, Complexity, Ambiguity
Emotional Intelligence (EQ)
Sales best practice
– Classic, Consultative, Value based, Enterprise
Partnering skills (PQ)
Addressing Current Challenges
New drivers
– RESPECT Factors
New priorities
– Success criteria
– KPIs
New messages
– Value Proposition
– Case studies
Connecting with Customers
Intent and content
Selecting the right media
– E-mail, phone, virtual meeting
– Social media
Telling stories
Running Virtual Meetings
Before
– Objectives, agendas, preparation
During
– Meeting structure (AIDA)
– Managing the tech
After
Effective follow ups, proposals
– Next steps
Improving Collaboration –
Sensitive questioning skills
Generating insight
Structured thinking models
– Gap analysis
– GROW
– Business Model Canvas
Action Points
Personal Development Plan
Making it happen