Fred is a highly experienced consultant specialising in the field of sales, leadership and performance. His unique style allows him to release the potential from his clients via an ability to understand context and generate insight as well as stimulate and encourage active participation.
Fred graduated with an honours degree in Commerce and Spanish from the University of Birmingham in 1993. Initially working for the IMI Group, he moved through various roles including Product Manager to become European Business Development Manager.
In 1999 Fred joined Structured Training, one the UK’s leading providers of sales, management, leadership and coaching solutions. He designed and delivered both ‘open’ and ‘in-company’ training courses, as well undertaking strategic consulting work with sister company SalesPathways
Since 2004 Fred has worked as an independent sales / sales training consultant. A major project undertaken between 2005-2010 was the planning and implementing of the ‘Corona Academy’. Working with Grupo Modelo the Mexican brewer of Corona Extra, he oversaw training and other development initiatives for their distributors. These were run at the European HQ in Brussels and in specific EMEA market countries. As well as providing training services, Fred also offered sales support and assisted as a practitioner in the winning of new business.
In recent years Fred’s work has concentrated on broader commercial development with a variety of organisations. This has provided the opportunity to apply his wide experience to business development, training design / delivery, and performance improvement roles. At all times he seeks to be practical, and concentrates on the outcomes that will deliver the commercial results required.
Fred has extensive international experience having worked in over 20 countries, speaks fluent Spanish, conversational French and is an NLP Practitioner.
Areas of expertise include Consultative Selling, Key Account Management, Negotiation, Channel Management, Selling with NLP, Sales Management, Leadership, Coaching and Team Building.
Companies Fred has worked with include Aga, Avios, Barclays, BT Rolatruc (Toyota), Cisco, Experian, Greene King, HSBC, McCarthy & Stone, Novartis, Peugeot/Citroen, Siemens and Virgin Atlantic Airways.