Overview – What is Social Selling?
Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline. Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening.
Social Selling is gaining popularity in a variety of areas, though it is used primarily for B2B (business-to-business) selling and highly considered consumer purchases such as financial advisory services.
The outcome for your business is that you will have sales people who understand the strength of using social media and can use it effectively to:
• generate more business opportunities
• enhance sales results
• build stronger business relationships with new and existing customers
Who Should Be Trained in Social Selling?
Our training programme is designed for the modern sales professional working in today’s increasingly competitive environment where customers are becoming harder to contact and using the information available to progress further down the buying process. It focuses on how to use technology available to simplify and streamline sales activity.
As a result participants can expect to become more effective in what they do and so generate more opportunities and win more business – this effect has been proven in recent research.
Sales Leaders (VP Sales, Sales Directors, Head of Sales Directors, Sales Managers) – to align sales strategies and provide appropriate support
Sales Professionals (Account Managers, Business Development Managers, Sales Executives, Internal/External Representatives) – to maximize use of tools and techniques available to enhance selling activity and achieve results
Professional Marketers – to understand content required by sales people to add value and provide insight
After attending this course, participants will:
• Understand Social Selling as a concept
• Develop a personal Social Selling philosophy
• Recognise today’s B2B (and complex B2C) customer
• Appreciate the components of Social Selling
• Build a Social Selling technology platform
• Use tools and techniques to connect and engage with customers and prospects
• Align effective sales strategies with Social Selling best practice
• Measure effectiveness of activity
Our training is delivered by experienced consultants who understand the world of selling and social media and align best practice with the tools now available so driving activity to improve sales performance… can you afford to ignore this?
Contact brindis now to discuss your sales team’s needs